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THE INTRODUCTION TO THE TRADING BETWEEN CHINA AND BRASIL'S SHOES MARKETING

  
   
From 1949, established People's Republic Of China, Brasil and China have always had the connection on the international trade. In 1947, two countries had established diplomatic relationship.
   Through the efforts from both sides, two countries have obtained the developments on the economic and trade relationships, now, Brasil has been the largest trading partner of China in Latin-America. In 1999, two countries' total trading amount is USD1,844,000,000.00, China's exporting amount is USD876,000,000.00, importing amount is USD968,000,000.00, from January to June in 2000, the total trading amount is USD1,067,000,000.00, exporting to Brasil is USD532,000,000.00, importing from Brasil is USD535,000,000.00.
   In recently year, according to the government's attention and efforts from the enterprises, two countries get a huge development on the field of the econcmic cooperation. Especially, in 1999, the globe resources satellite which was made of two countries was launched successfully, and it has become the model on cooperation of high-tec field in developing countries.
   1. The investment in Brasil from chinese enterprises According to the statistic, to the end of 1999, China has set up total fifty enterprises in Brasil, and USD50,300,000.00 were invested from China, the industries relate to food, clothing, light industry include production process,smelting, wooding and timbering, transportation, medicine, restaurant etc.
   2. The cooperation item in China of Brasil's enterprises To the end of 1999, Brasil has invested 193 items in China, directly invested USD49,240,000.00. Mainly including hydropower station consulting services, road construct, sanxia project bidding etc. Furthermore, the bank of Brasil , Brasil engineering desgin and construction company, Brasil petroleum company's international trading company all have the representatives in China.
   3. After 1974, China and Brasil established the diplomatic relationship, then in the year of 1978 and 1979, signed goverments trading agreement and sea transportation agreement. In 1984, signed supplement agreement to the trade. In 1990, signed economic and tecnology cooperation agreement, in 1991, signed avoidance to double taxation agreement.
   4. The introduction to the Brasil shoes marketing
   The shoes production labour union of Brasil declared, in the last year, Brasil has exported about USD1,550,000,000.00 of shoes, had increased 21% campare to year of 1999. Union's councilor announced that the shoes' exporting is optimized situation, prefigure can get about 20% increscent.
   As we know, the shoes production ablity of Brasil can be made use of about 70% to 80%, it's no necessary to invest cosmically when the exporting is increasing. The manufacturing of shoes exporting in Brasil are mainly gathered in South Leogrand of South Big River State, now, the production ablity can be made use of about 91%.
   On the basis of the statement of Gazeta Mercantil Daily, in 2000, Brasil has exported about 19,000,000 pairs to Argentina, just equivalent with two argentiners have one pair. Among of these, about 90% are lady shoes, every female in Argentina has one pair. Argentina's shoes are about 80% imported from Brasil, the total amount is added up to USD123,000,000.00.
   Lady Stork company is the largest shoes importing buyer in Argentina, the market mainly point to the young lady of middle class , and expensing the advertisement publicizing, it has a lot of chain stores in the high class marketplace of capital and key cities. Lady stork is not a famous brand , but it has good-quality and low-price, last year, Argentina has imported about 1,300,000 pairs from Brasil. The shoes of Brasil has flood into the market of Argentina, at the same time, Brasil is seeking the cooperation chance with the chinese shoes.
   We believe that with the opening and reforming of the chinese shoes, China and Brasil will help with each other on the development of the shoes manufacturing , and two countries' cooperation prospect will be very well.
  

 
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